Flowers are delicate, vibrant, and highly perishable. Whether you’re running a florist shop, managing a grocery store’s floral department, or designing floral arrangements for events, ensuring the freshness and quality of flowers is critical. This is where floral coolers come in. Designed specifically for optimal flower storage, floral coolers outperform regular refrigerators in every aspect to maintain quality and freshness.
- Floral coolers slowly and gently circulate air to keep flowers from becoming damaged.
- Floral coolers contain shelving that can be moved to accommodate larger arrangements.
- Floral coolers carefully control humidity to ensure the longest-lasting flowers possible.
Why Proper Flower Storage Matters?
Flowers are living products that continue to metabolize even after being cut. This process is affected by temperature, humidity, and airflow. Improper storage can lead to wilting, dehydration, and loss of vibrancy, which ultimately affects customer satisfaction and your bottom line.
Key Requirements for Fresh Flowers:
- Temperature: Flowers require a consistent range of 38–42°F to slow the metabolic process without freezing or damaging them.
- Humidity: High humidity levels (80-90%) are essential to prevent dehydration.
- Airflow: Gentle and consistent airflow ensures flowers stay fresh without causing damage.
Regular refrigerators are not designed to meet these specific needs. Let’s dive into why a commercial flower cooler is a better solution.
Floral Cooler vs. Refrigerator: Key Differences
Temperature Control
Floral coolers are engineered to maintain an optimal temperature range of 38-42°F. This consistent temperature keeps flowers fresh and vibrant for longer periods. In contrast, regular refrigerators often operate at lower temperatures, risking freezing and damaging delicate petals.
Humidity Levels
Humidity is crucial for flower storage. Floral coolers maintain a relative humidity of 80-90%, which keeps blooms hydrated and prevents wilting. Regular refrigerators are designed for low humidity to keep food dry, which dehydrates flowers quickly and shortens their lifespan.
Air Circulation
Floral coolers use gentle, continuous airflow to avoid damaging delicate petals and leaves. Regular refrigerators rely on rapid air circulation, which can bruise flowers and cause them to deteriorate faster.
Shelving and Space Design
Floral coolers feature adjustable shelves to accommodate various bouquet sizes, from small arrangements to large floral displays. Regular refrigerators lack this customization, making them impractical for flower storage.
Longevity of Flowers
By creating the ideal environment, floral coolers extend the vase life of flowers, minimizing waste and maximizing revenue. Regular refrigerators’ inability to meet these needs often leads to wilted flowers and lost sales opportunities.
Benefits of Using a Commercial Flower Cooler
Investing in a commercial flower cooler offers numerous advantages:
- Preserve Freshness: Maintain vibrant, fresh flowers that delight customers.
- Reduce Waste: Extend the lifespan of your inventory and reduce unsold flowers.
- Boost Sales: Create visually appealing displays that attract customers.
- Improve Efficiency: Streamline flower storage and handling with purpose-built shelving and features.
Can you Use a Regular Refrigerator for Flowers?
Flowers awaiting customer purchase require a favorable environment to retain their quality and freshness. A typical household refrigerator or commercial cooler may seem like a convenient solution for storing floral bouquets, but this will quickly become a problem when flowers wilt and die. Flowers require a constant temperature range, slow continuous fresh air flow, and high humidity to keep their bright blooms fresh and fragrant. Food storage refrigerators are designed with low humidity and fast air flow to prevent food and beverage spoilage, which quickly dehydrates flower blooms, leading to expensive loss of revenue when flowers go unsold. Regular refrigerators cannot compete with the decades of engineering and design that floral coolers have to perfectly replicate the ideal environment flowers arrangements require.
How Do Florists Keep Flowers Fresh?
The floral department at the grocery store and the florist’s floral shop have one thing in common: they know how to keep flowers fresh. There are several factors that can affect how quickly a flower starts to wilt.
- First, they add essential nutrients to the flower’s water source, while keeping certain varieties separate so they don’t compete for nutrients. The water supply is also kept clean and fresh to prevent disease and green bacterial slime from developing.
- Finally, they keep their flowers in a clean, cool, high humidity storage space with proper ventilation and constant fresh air flow.
This may seem like a daunting task but with the correct floral cooler, maintaining floral arrangements in a grocery store is a breeze.
How does a Floral Cooler Improve Flower Sales
Grocery stores and supermarkets are the convenient answer to a customer’s need to find a one-stop shape for all their retail needs. If one of those needs is a bouquet for a hostess gift, a table centerpiece, or just to brighten someone’s day, the grocery store is usually on the way or already on their errands list. Customers want a variety of fresh and vibrant choices to select the perfect flowers for the occasion.
A floral cooler display case with LED lights will illuminate all of the shelves, perfectly lighting up its inventory. Adjustable glass shelves create the convenience needed to keep up with the demand of different size floral arrangements. Top to bottom glass doors offer the customer a close up inspection of their choices without requiring the doors to remain open causing the drastic change in temperature and humidity.
How much does a Floral Cooler Cost?
A well-designed floral cooler engineered to create and maintain the proper environment for flower bouquets and arrangements requires an upfront expenditure, however when considering the savings on inventory and increased sales, the difference more than pays for itself. Powers Equipment offers self closing door options in both double swinging or dual sliding doors that are competitively priced. The swinging door option provides customers with a larger opening, however, it takes up aisle space and briefly lets out cooler air disrupting the humidity. A sliding door mitigates the air and humidity loss making it the most economic option, but the interior is less accessible to patrons.
How To Boost Sales With The Right Floral Cooler Accessories?
While upgrading to a floral cooler in a grocery store for storing and displaying fresh flower bouquets will certainly be seen in the revenue savings, adding a few small accessories will boost sales and bring customers back again and again.
Glass or mirrored side panels and durable easy to clean glass shelving adds an elegant touch to any floral cooler display case in a high traffic area. Adding vertical LED lighting makes the flowers’ colors extremely vibrant, grabbing the attention of anyone passing by. Extra hanging bouquet systems or a step display are the perfect solution for adding real estate to the display.
While not the first accessories that come to mind, features like door locks for extra security, larger evaporator coils, remote condensing units, and heated doors are also available and provide extra convenience and efficiency to the daily maintenance of a supermarket’s floral department.
Whatever you’re looking for, the experts at Power Equipment are excited to work with you to design your own customized floral cooler. Call 1-800-673-7868, email sales@powersequipment.com or complete the Contact Us form and brighten up any grocery store with flowers today!