How Custom Floral Coolers Can Grow Your Floral Business

The Importance of Proper Flower Storage in a Floral Cooler

Flowers are beautiful and delicate, and so they require the right environment to retain their freshness and quality. Whether flowers are given as gifts or used for an event, proper storage is vital for longevity and customer satisfaction. Floral coolers provide a specialized environment with the right temperature and humidity to keep blooms and cut flowers in the proper conditions to maintain their color and lifespan.

The Benefits of Custom-Made Floral Coolers

Investing in custom-made floral coolers offers numerous benefits over conventional prefabricated or pre-owned coolers. With a custom-made floral cooler, you can design them to meet the specific needs of your business and optimize flower storage, preservation, and presentation. Customizing your floral cooler can add to the overall customer experience while maintaining efficiency and reducing operational costs. Because if your flowers aren’t stored properly, it could lead to premature deterioration. Here are a few benefits of a custom-made floral cooler:

  1. Optimal Temperature and Humidity: Maintaining the right temperature and humidity levels for your flowers allows them to stay fresh and prevent wilting. Our custom floral coolers are built specifically for this task and achieve an optimal 38-42℉ and relative humidity of 80-90% with the right air circulation. 
  2. Size and Capacity: If you own a small flower shop, you might only need a small floral cooler that fits into a limited space. However, if you plan to grow your business or expand your inventory, you may want to choose a cooler that can accommodate your future plans. Powers Equipment can customize your floral cooler based on your sizing needs. 
  3. Custom Shelving and Layout: Custom-made floral coolers can be fitted with shelving and layouts designed for your product range. Whether you’re storing long-stemmed flowers or shorter bouquets, you can customize coolers for easy management and access to your inventory. 

Return on Investment with Custom-Made Floral Coolers

Proper flower storage has a direct impact on your sustainability, customer satisfaction, and profitability. Custom-made floral coolers are an investment that benefits your business long-term – here’s how:  

Extended Shelf Life: One of the most significant returns of investing in a custom-made floral cooler is extending the life of your flowers. Fresher flowers mean higher-quality stock, which not only enhances the customer experience but also increases your chances of selling inventory before it goes bad, therefore reducing spoilage/unsold inventory. 

Increased Efficiency: A custom-made floral cooler is designed with your specific business needs in mind, making inventory management more efficient. Custom shelving, smart layouts, and storage solutions help to keep your flowers organized and easily accessible. Properly designed coolers minimize the risk of damaging delicate blooms, reducing costs with mishandling or spoilage. Energy efficiency reduces the electricity bills too! 

Space Adaptability: Whether you run a small flower shop or a large wholesale business, custom-made floral coolers are adaptable to fit your specific space and business requirements. This ensures your cooler maximizes space efficiency, even in small or unconventional layouts.

Future Growth: By customizing your floral cooler, you can meet your current goals but also consider your future growth, helping you avoid the costs of future upgrades. With the ability to handle more inventory, your business can scale more easily. This results in higher potential revenue from increased flower sales during peak seasons like Valentine’s Day, Mother’s Day, and the wedding season.

Options for Custom-Made Floral Coolers

In addition to temperature and humidity controls and the choice between swinging or sliding doors, there are a variety of customization options for your floral cooler. Side glass panels are a popular feature, allowing customers to view arrangements from multiple angles and increasing product visibility. For a more refined look, glass shelves are a sleek option to replace industrial wire shelves, while offering durability and easy cleaning. Additional features like door locks for security, mirror systems for unique merchandising, and casters for mobility further enhance the functionality and convenience of your cooler. 

Choosing the Right Custom-Made Floral Cooler

Choosing between custom-made floral coolers can be tough but we’re here to make it easy. Start by assessing your business-specific needs, including the types of flowers you store, the inventory volume, and available space. Consult with a reputable floral cooler manufacturer that specializes in custom-made floral coolers to ensure you get the right features. It’s also wise to plan for future business growth by selecting a cooler that can accommodate increased inventory, preventing the need for upgrades later. Although custom coolers require an upfront investment, their ability to reduce waste and boost sales can provide long-term return on investment and utilities savings. 

Contact Powers Equipment to Learn About Custom-Made Floral Coolers!

To learn more about custom-made floral coolers and how they can improve your business, contact Powers Equipment. We specialize in creating solutions that benefit businesses of all sizes, enhancing optimization and profitability. By maintaining your flowers’ beauty and lifespan we’ll help you grow and maintain long-term customer satisfaction.