In the competitive food and beverage industry, every detail counts when it comes to maximizing sales. One of the most effective ways to increase revenue is by upgrading to a beverage display cooler for restaurants and bars. A display cooler with a glass door refrigerator and freezer not only enhances product visibility but also entices customers to make impulse purchases.
If you own a restaurant, bar, or even a refrigerator for a convenience store, investing in a commercial glass door cooler can significantly impact your bottom line.
How A Beverage Display Cooler Can Increase Sales By 30%?
The right restaurant beverage cooler can directly impact revenue growth. Here’s 7 tips to get started:
1. Encouraging Impulse Buys
Studies show that visible, easily accessible products increase impulse purchases. A refrigerated display case strategically placed near checkout counters or high-traffic areas encourages customers to grab a drink before completing their purchase.
2. Upselling and Cross-Selling Opportunities
Placing a restaurant beverage cooler near complementary food items—like sandwiches, snacks, or desserts—can drive up sales. Customers are more likely to purchase a drink when they see it conveniently available alongside their meal.
3. Reducing Wait Times and Increasing Customer Satisfaction
A self-service commercial glass door cooler allows customers to quickly grab their preferred drink without waiting for staff assistance. This speeds up service, increases customer satisfaction, and improves turnover rates.
4. Display Beverages for Better Sales Instead of Having A Beverage Menu
Menus are often overlooked in quick-service restaurants and bars, and it is generally best to keep it simple. Rather than listing beverages on a menu, display them! Save time, money, and valuable real estate on your menu by providing an easy-to-see beverage display cooler with all the beverage options available. Without a beverage menu, this additionally leaves the option for add-ons purchases, impulse buys, and upgrades within an attractive display leaving the customer happy and exempt from sticker shock.
5. Showcase Your Bottled Beer Selection To Increase Visibility
Bars in high-end establishments always display their top-shelf liquors for patrons to see. But what about the beer selection? Beverage display coolers allow bars to display the craft beer bottles and cans available for purchase as well. Sliding glass door refrigerators work well in the tight spaces behind bars to display the beer selection for patrons, without extending beyond its footprint. LED lighting can be added to sliding glass door coolers to increase visibility.
6. Maximize Space Efficiency with Sliding Glass Door Refrigerators
Sliding glass door refrigerators take up very little space and provide excellent storage for a variety of beverage sizes (cans, bottles, kegs, etc) making them perfect for bars with limited space. Powers Equipment’s customizable doors automatically close and can be propped open when stocking the refrigerator adding to the usability of the sliding glass door refrigerator. In addition, space is optimized with a sliding door as opposed to a swinging door.
7. Strategic Beverage Cooler Placement
For smaller stores and bodegas, beverage sales are a major source of revenue. A glass door beverage refrigerator near the checkout is a great way to drive impulse purchases. By strategically placing commercial glass door coolers, businesses can subtly guide customers through the store, increasing sales of complementary items.
The placement of these coolers must be an integral part of your overall store design to be effective as sales points as well as in terms of subtly setting up flow patterns in your store. By grouping certain products close to coolers in a revamped layout, store owners can make subtle associations in the mind of the shopper. A perfect example would be placing floral coolers nearest to a wine beverage refrigerator.
What Are The Key Features Of A High-Performing Display Cooler?
Choosing the right display cooler is crucial. Here are essential features to look for:
- Glass Door Refrigerators for Maximum Visibility
A glass door refrigerator and freezer allows customers to see exactly what’s available, making their decision-making process quicker and increasing purchase rates. - LED Lighting for an Eye-Catching Display
A well-lit refrigerator display makes beverages stand out. LED lighting not only enhances visibility but also consumes less energy than traditional lighting. - Adjustable Shelving for Better Product Arrangement
A refrigerated display case with adjustable shelving lets you showcase a variety of drinks, from bottled sodas to craft beers, in an organized manner. - Energy Efficiency for Lower Costs
Modern refrigerators for restaurants come with energy-saving compressors, which help reduce electricity costs while maintaining optimal cooling.
What Are The Display Cooler Placement Strategies To Maximize Sales?
Where you place your restaurant refrigerator plays a vital role in sales conversion. Consider these strategies:
- Near checkout counters: Customers often make last-minute drink purchases while waiting to pay.
- High-traffic areas: Place a commercial glass door cooler in busy walkways to attract more attention.
- Complementary sections: Position the restaurant beverage cooler near food items that pair well with drinks, such as snacks or sandwiches.
What Accessories Can You Get for Your Sliding Glass Door Refrigerator from Powers Equipment?
Powers Equipment offers a variety of customizable options that benefit your sliding glass door refrigerator and beverage display coolers. Depending on your needs, electronic door locks to keep your merchandise safe during and after business hours, bright fluorescent LED lighting, and self-cleaning condensers that are certified by Nationally Recognized Testing Laboratory to meet NSF/ANSI Standard #7, can also be added to a refrigerator, and many of our products are Energy Star eligible, which saves money on electricity costs.
Sliding glass door refrigerators typically come with either two doors or three doors. The two-doors model comes in two sizes: 52″ and 70,” and the three-doors option is 77″ wide. We are happy to discuss your unique refrigerator needs, – contact us at 1-800-7868 or email us at sales@powersequipment.com to discuss your options for customization.
Get the Best Beverage Display Cooler for Your Business Today!
Ready to boost your sales? Browse our top-of-the-line restaurant refrigerators designed for efficiency and high performance. Contact us today for expert recommendations and exclusive deals on commercial glass door coolers!